The Ethical Dilemma for Ele.Me
Balance Between Working Safety and Profit
These authors contributed equally.
- DOI
- 10.2991/assehr.k.211209.140How to use a DOI?
- Keywords
- O2O; Human Resources Management; Work safety; Ethics; Efficiency; Ele.Me
- Abstract
O2O businesses have undergone great advancements in the past few years in China. As one of the most renowned food ordering and delivery service applications, Ele.Me is commonly deemed as a successful case. However, despite its great financial achievement, Ele.Me has also been critiqued for its unethical behavior with respect to its delivery drivers. Furthermore, some critical work-safety issues comprising the long working hours, poor working conditions, and risks of transportation accidents have been heatedly discussed, which negatively impact its company image and public trust. In this case, this study probes this issue by mathematical modelling and analyzing in line with ethics theories. As a result, two solutions concerning algorithm modifications and facility construction are proposed to mitigate the challenges mentioned above. Thus, this study would make contributions to those ethical issues existing in Chinese fiercely competing O2O sectors.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuhan Dong AU - Fuyun Li AU - Yuanhui Li AU - Yongqin Xie AU - Diyue Zhu PY - 2021 DA - 2021/12/15 TI - The Ethical Dilemma for Ele.Me BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 862 EP - 869 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.140 DO - 10.2991/assehr.k.211209.140 ID - Dong2021 ER -