A Business Analysis for the Taier Company Based on STP Model and Market Forecasting
These authors contributed equally.
- DOI
- 10.2991/assehr.k.211209.208How to use a DOI?
- Keywords
- 3C market; Taier company; product value chain
- Abstract
Taier pickled cabbage fish is one of its main brands, and the market size and volume is large. The number of pickled cabbage fish stores in China is as high as 35,000. The industry profits are high, and the competition among enterprises in the track is fierce. We choose one of the top enterprises “Taier pickled cabbage fish” brand as the research object, using market analysis and other methods to provide marketing suggestions for enterprises. In this paper, we choose the fish as the research object of marketing strategy. We will explain Taier, a pickled vegetable fish brand, through the brand introduction, analyze the brand’s marketing strategy through STP theory, and put forward corresponding 3C market suggestions. Then, we will make risk predictions and critically consider the content and process of our research. Finally, we suggest that The company should start from the customer value, organize the product value chain, explore new catering needs and production structure, increase SKU (number of dishes) appropriately, follow the healthy catering trend, and continue to develop more low-fat and high-protein dishes to meet customers’ growth and diversified dining needs.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yihan Ma AU - Luran Pu AU - Gaorui Wang PY - 2021 DA - 2021/12/15 TI - A Business Analysis for the Taier Company Based on STP Model and Market Forecasting BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1282 EP - 1287 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.208 DO - 10.2991/assehr.k.211209.208 ID - Ma2021 ER -