The Influential Factors on Consumer Purchase Intention for Organic Food in China
A Case Study on Bei Da Huang Organic Food Company
These authors contributed equally
- 10.2991/assehr.k.211209.353How to use a DOI?
- Organic food; COVID-19; Customer Purchase intention; China; Structure Equation modeling
The outbreak of COVID-19 has had a great impact and change on people’s lives. It has also caused people to pay attention to food health. As a new industry in the era of environmental protection, organic food has gained the favor of consumers. This study investigated the factors that influence consumers’ intention to purchase organic food, such as safety, food value, reviews and positive emotions, and the relationship between them. The data were collected by a survey of 77 consumers. Structure Equation modeling was used to analyze the data and test the hypothesized relationship. This paper aimed to find what factors affect consumers’ purchasing behavior and how they do that. It was concluded that food value, safety, comment, and positive emotions have different degrees of influence on consumers’ purchase intention, and this conclusion has macroscopic implications that can be widely applied to other aspects.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Haichuan Ding AU - Haiyun Li AU - Xinyi Liu PY - 2021 DA - 2021/12/15 TI - The Influential Factors on Consumer Purchase Intention for Organic Food in China BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2155 EP - 2161 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.353 DO - 10.2991/assehr.k.211209.353 ID - Ding2021 ER -