Analysis of Innovation Opportunities for AirTag
- 10.2991/assehr.k.211209.243How to use a DOI?
- Innovation; AirTag; Innovation radar; Advantage
Innovation not only refers to the innovation of products and technologies, it can also be various types of innovations such as new strategies and new services. Although Apple products have already occupied some of their competitive advantages, if there are no innovative products, it will still lead to loss of customers. This paper uses innovation radar to analyze the innovation opportunities of Apple’s newly released AirTag product on April 30, 2021, and determine whether it can bring Apple a competitive advantage. And concluded that in the analysis of innovation radar, AirTag helped customers solve many problems and made the search more convenient. At the same time, it has brought more benefits to Apple and put Apple in a competitive advantage for the time being.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Qibing Li PY - 2021 DA - 2021/12/15 TI - Analysis of Innovation Opportunities for AirTag BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1496 EP - 1498 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.243 DO - 10.2991/assehr.k.211209.243 ID - Li2021 ER -