Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Analysis of Innovation Opportunities for AirTag

Authors
Qibing Li1, *
1Business Marketing & Applied phycology, The Open University of Hongkong, Hongkong
*Corresponding author. Email:liqibing0213@gmail.com
Corresponding Author
Qibing Li
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.243How to use a DOI?
Keywords
Innovation; AirTag; Innovation radar; Advantage
Abstract

Innovation not only refers to the innovation of products and technologies, it can also be various types of innovations such as new strategies and new services. Although Apple products have already occupied some of their competitive advantages, if there are no innovative products, it will still lead to loss of customers. This paper uses innovation radar to analyze the innovation opportunities of Apple’s newly released AirTag product on April 30, 2021, and determine whether it can bring Apple a competitive advantage. And concluded that in the analysis of innovation radar, AirTag helped customers solve many problems and made the search more convenient. At the same time, it has brought more benefits to Apple and put Apple in a competitive advantage for the time being.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.243
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.243How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Qibing Li
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of Innovation Opportunities for AirTag
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1496
EP  - 1498
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.243
DO  - 10.2991/assehr.k.211209.243
ID  - Li2021
ER  -