Industrial Expansion and Brand Empowerment of Intangible Cultural Heritage Technologies Under the Background of Industrial Science and Technology
Taking “Jiangxi Enda Linen Co., Ltd” as an Example
- 10.2991/assehr.k.211209.339How to use a DOI?
- Industrial Science and Technology Development; Xiabu; Jiangxi Enda Linen Co., Ltd; Industrial Development; Brand Empowerment
Jiangxi Xinyu fenyi is known as the “hometownship of Xiabu in China”. It is related to its unique ramie planting environment and cultural and historical heritage. At present, Xiabu has the highest output in Jiangxi, and as a labor-intensive industry, it relies on the development of modern industrial science and technology in China.This article explores the industrialization and branding development path of leading enterprises “Jiangxi Enda Linen Co., Ltd”, excavates a new path for the inheritance of intangible cultural heritage handicrafts under the background of industrial technology and scientific and technological innovation, and puts forward inheritance strategies from the perspective of the government, enterprises, inheritors and the public.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Qinxuan Wang AU - Han Liu AU - Jingjing Chang PY - 2021 DA - 2021/12/15 TI - Industrial Expansion and Brand Empowerment of Intangible Cultural Heritage Technologies Under the Background of Industrial Science and Technology BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2070 EP - 2075 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.339 DO - 10.2991/assehr.k.211209.339 ID - Wang2021 ER -