Overview on the Growth and Development of TikTok’s Globalization
These authors contributed equally.
- 10.2991/assehr.k.211209.109How to use a DOI?
- TikTok; competition advantage; globalization; regulation; potential risk
After years of development, watching short videos have become a component of the general public. The objective of this study was to analyze TikTok business model, engage in its product internationalization and valuation, and investigate the potential risk TikTok may face. In terms of market share in China and overseas, TikTok owns a broader market prospect and has more advantages the One smile. This research focuses on the success of TikTok and its core competitiveness, and some potential risks. TikTok has taken steps to paint itself as an American brand even if the executive orders also underline what is at stake in the potential “decoupling” of the U.S. The success of chattering proves the vast market potential of the domestic short video platforms. At the same time, it also reflects the correctness and uniqueness of the business model.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Xin He AU - Keyu Hua AU - Chen Ji AU - Haichuan Lin AU - Zhengqi Ren AU - Wenyu Zhang PY - 2021 DA - 2021/12/15 TI - Overview on the Growth and Development of TikTok’s Globalization BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 666 EP - 673 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.109 DO - 10.2991/assehr.k.211209.109 ID - He2021 ER -