Analysis of the Marketing Strategies of Luxury Cars in China—Porsche as an Example

DOI

10.2991/assehr.k.211209.156How to use a DOI?

Keywords

Luxury car; Porsche; Chinese market; 4P theory; Marketing strategies

Abstract

The paper firstly introduces the current development status and possible development trend of Chinese luxury car market. In the following of the paper, the marketing strategy of Porsche car in China is researched, and the reasonable suggestions are proposed to improve the marketing ability after making the influencing strategy selection via 4P theory.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jingchun Guo
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of the Marketing Strategies of Luxury Cars in China—Porsche as an Example
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 953
EP  - 956
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.156
DO  - 10.2991/assehr.k.211209.156
ID  - Guo2021
ER  -