Analysis of the Marketing Strategies of Luxury Cars in China—Porsche as an Example
- 10.2991/assehr.k.211209.156How to use a DOI?
- Luxury car; Porsche; Chinese market; 4P theory; Marketing strategies
The paper firstly introduces the current development status and possible development trend of Chinese luxury car market. In the following of the paper, the marketing strategy of Porsche car in China is researched, and the reasonable suggestions are proposed to improve the marketing ability after making the influencing strategy selection via 4P theory.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Jingchun Guo PY - 2021 DA - 2021/12/15 TI - Analysis of the Marketing Strategies of Luxury Cars in China—Porsche as an Example BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 953 EP - 956 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.156 DO - 10.2991/assehr.k.211209.156 ID - Guo2021 ER -