Investigating the Market Strategy of Smart food’s latest product based on Business Analysis Models
The International Department, The Affiliated High School of Guangzhou University, Guangzhou, Guangdong 510000, China
Available Online 15 December 2021.
- 10.2991/assehr.k.211209.364How to use a DOI?
- PEST analysis; Porter’s Five forces analysis; SWOT analysis
The purpose of this paper is to evaluate the profitability potential for a new low-carbohydrate snack and predict its future market condition. By applying the PEST model, Porter’s five forces model, and SWOT model, I analyzed the market condition from both external and internal factors that would impact the market of K-Pack, including the competition within the snacking industry, the strengthens and weaknesses of the firm, etc. Results show that the future market of the product labeled as K-Pack shows a positive tendency, and they are likely to make sizable profits if they enter the market soon. My paper shows the broad applicability of these three models and their effectiveness when taking into use.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Baoyi Jiang PY - 2021 DA - 2021/12/15 TI - Investigating the Market Strategy of Smart food’s latest product based on Business Analysis Models BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2218 EP - 2223 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.364 DO - 10.2991/assehr.k.211209.364 ID - Jiang2021 ER -