Analysis on How Social Media Influencers Affect Purchasing Tendency

DOI

10.2991/assehr.k.211209.527How to use a DOI?

Keywords

Social Media Influencers; Purchasing Tendency; Simon’s model; questionnaire

Abstract

In the current society, companies often invite social media influencers to popularize their products. And social media influencers’ incomes depend on advertising products. Also, with the development of technology, most people have electronic devices, like laptops, mobile phones are so on. Everyone can be a social media influencer as long as people has electronic devices. This essay mainly focuses on how can social media influencers affect purchasing tendency, and why social media influencers can affect people’s purchasing tendency. The result turns out to be that people often have a hard time to make their decisions if they do not have sufficient information, and social media influencers often provide people with specific information. Therefore, people tend to make purchase decision because of advertisement of social media influencers. However, some social media influencers over exaggerate the benefits of the products, so there is bad atmosphere in the market. Officials should regulate more on the “Internet celebrity economy”[1].

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Qiying Ma
PY  - 2021
DA  - 2021/12/15
TI  - Analysis on How Social Media Influencers Affect Purchasing Tendency
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3233
EP  - 3236
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.527
DO  - 10.2991/assehr.k.211209.527
ID  - Ma2021
ER  -