Sports Companies’ and Leagues’ Data Utilization to Alleviate the Negative Influences Caused by the Pandemic

DOI

10.2991/assehr.k.211209.275How to use a DOI?

Keywords

Data utilization; sports industry; pandemic; digital platforms

Abstract

The sports industry has been severely hit by the pandemic. Games are postponed, and fans are not allowed to enter the stadium or arena. In such a serious situation, sports companies’ and sports leagues’ revenues shrink a lot, and they are keen on restoring and sustaining their business. In order to help them achieve the goal, the paper focuses on analyzing the problems and opportunities brought by the pandemic to the sports industry. Then based on the analysis, the paper offers recommendations for the sports companies and sports leagues to solve their problems. The research method of the paper is to collect and analyze different types of articles about the sports industry in the pandemic. Then the paper summarizes the key points from those articles and integrate them with the author’s insights. According to the research results, to survive from the pandemic, the sports companies and sports leagues can attract more customers using data from digital platforms, combine data and technology to offer fans a novel watching experience, entering the sports gambling industry, which is eager for data, and record accurate data about players to ensure their health.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Tianqin Xia
PY  - 2021
DA  - 2021/12/15
TI  - Sports Companies’ and Leagues’ Data Utilization to Alleviate the Negative Influences Caused by the Pandemic
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1712
EP  - 1715
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.275
DO  - 10.2991/assehr.k.211209.275
ID  - Xia2021
ER  -