Analysis of Digital Marketing of China’s Automobile Manufacturing Industry During Pandemic Time

DOI

10.2991/assehr.k.211209.047How to use a DOI?

Keywords

Covid-19; digital marketing transformation; automobile manufacturing industry; online collaboration

Abstract

The COVID-19 outbreak has had a great impact on many companies, and the economic losses caused by the inability to resume work in the short term are also immeasurable. Some companies have used some online communication software such as DingTalk to solve their communication problems. Enterprises not only need to solve communication problems, but also solve online and offline collaboration problems. The prerequisite for people to achieve “non-contact” production is to solve the coordination of people, people and machines, machines and machines, and the upstream and downstream of the industrial chain. This article examines how the car sector has adapted to the digital marketing transformation in the aftermath of the epidemic. The research methods of this report is through various literature reviews. This study found that under the influence of digital development, the automobile manufacturing industry can discover new innovations during the epidemic, from R&D and manufacturing to terminal marketing and even after-sales service.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yixuan Lin
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of Digital Marketing of China’s Automobile Manufacturing Industry During Pandemic Time
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 281
EP  - 284
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.047
DO  - 10.2991/assehr.k.211209.047
ID  - Lin2021
ER  -