Marketing Strategies Based on the Analysis on the Features of Tool Knives
- 10.2991/assehr.k.211209.383How to use a DOI?
- marketing strategies; features of tool knives; appearance; structural durability
As the demanding number of descent knives grow, knives are great deal in the business market. According to a sanding gear selling company  Red Label Abrasive’s survey report of 100 knife maker, “ the survey indicated that the industry appears to be in good financial health. 73% of knife makers have raised their knife prices in the last two years and 71% of knife makers have indicated that their sales have increased this year when compared to last year.” Almost every man who encounter the outdoor, combat, and general working situation will purchase a descent knife for using as tool, self-defense weapon, and spiritual ballast nowadays. And knife TV shows like “Forged in Fire” is dragging more and more people into the fields of understanding and using knives as well. The purpose of this research is to provide customer opinions for tool-knife-producers to make better marketing strategies. The research analyzed the appearance and structural durability of tool knives in the market. In addition, the author gathered opinions from some experienced users to put forward suggestions.
According to the research results, the appearance and structural durability of the tool knives in the market can meet the users need. What is more, most of the interviewees do not care much about the appearance of the knives. Instead, they value the functions and suggested that the people better have some basic knowledge, especially the functions, about the knives before buying. Therefore, the author suggests that the sells and producers can focus on the propaganda of the functions of tool knives.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Xinglin Li PY - 2021 DA - 2021/12/15 TI - Marketing Strategies Based on the Analysis on the Features of Tool Knives BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2342 EP - 2345 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.383 DO - 10.2991/assehr.k.211209.383 ID - Li2021 ER -