Research on Specific Methods of Using Sports Marketing Technology to Increase Basketball Viewership in Canada

DOI

10.2991/assehr.k.211209.138How to use a DOI?

Keywords

Sports marketing; Canadian sports; marketing and communication

Abstract

Sports marketing communication is a branch of marketing communication, which takes sports as the basic point and core elements, transmit and exchange not only simple Canadian sports basketball information, but more importantly, a potential thinking consciousness and internal spiritual power. The unique emotional effect of sports connects competition products and communication objects in natural and flexible communication, transmit consistent product information and service image, form a strong joint force to create good communication channels between products and audience. This article tries to study the communication of sports marketing, using the starting point, comparative analysis, case analysis, logic analysis and related knowledge, and study the methods of field communication, media application and activity marketing.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yiding Zhang
PY  - 2021
DA  - 2021/12/15
TI  - Research on Specific Methods of Using Sports Marketing Technology to Increase Basketball Viewership in Canada
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 851
EP  - 856
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.138
DO  - 10.2991/assehr.k.211209.138
ID  - Zhang2021
ER  -