Obstacles and Countermeasures for the Development of Agricultural Electronic Commerce Under the Construction of New Countryside
- 10.2991/assehr.k.211209.507How to use a DOI?
- New countryside construction; Agricultural E-commerce; Countermeasure
The development of agricultural E-commerce is an essential task in the construction of a new countryside. It is not only conducive to improving the degree of agricultural industrialization and reducing the transaction costs of agricultural products, but also increasing farmers’ income and narrowing the gap between urban and rural areas. By analyzing the obstacles to the development of agricultural e-commerce in China, it is recommended that the government continue to increase investment and at the same time use the guiding role of relevant policies to attract powerful enterprises to participate in the construction of agricultural e-commerce. For example, form a diversified agricultural e-commerce construction system; encourage and develop mobile wireless networks to promote the development of agricultural mobile e-commerce; provide diversified information services needed by farmers; give full play to the role of college students returning to their hometowns, and help local farmers to establish and maintain website, carry out farmer training, improve the quality of farmers, and serve the construction of new countryside.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
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Cite this article
TY - CONF AU - Wanshan Han PY - 2021 DA - 2021/12/15 TI - Obstacles and Countermeasures for the Development of Agricultural Electronic Commerce Under the Construction of New Countryside BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 3097 EP - 3101 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.507 DO - 10.2991/assehr.k.211209.507 ID - Han2021 ER -