Analysis of Business Model, Logistics Operation and Live Broadcast of Amazon and Taobao under Epidemic
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Available Online 15 December 2021.
- 10.2991/assehr.k.211209.040How to use a DOI?
- Amazon; Taobao; epidemic; logistics
Under the pandemic, Amazon’s stock not only does not have strong fluctuations, but also global sales are soaring. Comparing two popular online shopping platforms, Amazon and Taobao, this paper analyzes their differences in business model, the logistics operation, and the live broadcast. It can be concluded that Amazon uses operation mode and live broadcast to attract more consumers, and warehouse operation lets logistics more effective. Under the influence of these factors, Amazon has the better sales and market share in the world.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Xinjing Guo PY - 2021 DA - 2021/12/15 TI - Analysis of Business Model, Logistics Operation and Live Broadcast of Amazon and Taobao under Epidemic BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 244 EP - 247 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.040 DO - 10.2991/assehr.k.211209.040 ID - Guo2021 ER -