The Current Situation and Future Trend of the Platform Economy
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These authors contributed equally.
- 10.2991/assehr.k.211209.027How to use a DOI?
- Platform Economy; Investment; Business Model; Risk Control
Platform economy has become a new economic model in the 21st century, which has changed the traditional industrial structure of digital platforms. In this paper, the profit and sales models of the global platform economy are sorted out, and the potential risks and risk control mechanisms of internal and external environments on Internet platform enterprises are discussed. The analysis of the economic development of the whole platform from the perspective of investment provides practical investment suggestions for investors. In the short term, this paper suggests investors pay more attention to changes in government policies and the situation of platform company operators, compliance of market operations, and management capabilities. In the long run, the platform economy business model will reform traditional industries, further develop advanced manufacturing, support platform enterprises in the consumer sector, and continue to unleash consumption potential in the future. On this basis, there are still many problems worth exploring, which the lack of quantitative analysis of platform enterprises. The future research direction will focus on the relationship between platform competition and platform power. In addition, this research will focus on the social externalities caused by platform power expansion from the macro and micro levels.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Jiayi Wu AU - Jiayi Xu AU - Yuhan Zhou AU - Xiahui Zhu PY - 2021 DA - 2021/12/15 TI - The Current Situation and Future Trend of the Platform Economy BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 168 EP - 175 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.027 DO - 10.2991/assehr.k.211209.027 ID - Wu2021 ER -