Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

The Correlation Between Desire Thinking and Compulsive Buying

Authors
Gisele Liu1, *
1The Bishop Strachan School, Toronto, Ontario, M4V 1N5, Canada
*Corresponding author. Email: liugisele@gmail.com
Corresponding Author
Gisele Liu
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.316How to use a DOI?
Keywords
Desire thinking; compulsive buying; verbal perseveration; imaginal prefiguration; correlational study; shopping
Abstract

In today’s developed society, purchasing is made easier than ever before with new technology and online stores, causing products to be more accessible to shoppers who spend excessively without control. Through a proposed experiment, this study investigates the effectiveness of desire thinking, a voluntary cognitive process, in preventing this problematic behaviour - compulsive buying. The experiment recruits a total sample of 300 shoppers from the general population who have shopped consistently in the past few years and are 18 years of age or older. Results from self-reported questionnaires demonstrate the correlation between desire thinking and participants suffering from compulsive buying disorder compared to the correlation between desire thinking and participants without compulsive buying disorder. The expected results indicate that higher levels of desire thinking positively correlate with compulsive buying. This is because desire thinking would only cause an increased amount of craving and negative affect long-term since the desired target of shopping is perseveratively elaborated upon and not achieved. Therefore, because desire thinking can be used to increase shopping tendencies in those suffering from compulsive buying, this paper analyzes how desire thinking can be utilized by marketers and retailers to increase craving and encourage those affected by compulsive buying to continue compulsively purchasing products.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.316
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.316How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Gisele Liu
PY  - 2021
DA  - 2021/12/15
TI  - The Correlation Between Desire Thinking and Compulsive Buying
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1938
EP  - 1942
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.316
DO  - 10.2991/assehr.k.211209.316
ID  - Liu2021
ER  -