Research on the Current Situation and Future Trend of Web Celebrity E-commerce Live Streaming Industry
- 10.2991/assehr.k.211209.393How to use a DOI?
- Web Celebrity Economy; Live Streaming; E-commerce; Business Model; MCN
This paper first explains the specific definition of live e-commerce, and further combs the development process of the industry. In terms of current situation, the author analyzes China’s online Red economy live e-commerce industry from both sides of demand and supply. On the demand side, this paper analyzes the live broadcast industry from the policy, economic and other driving forces, and calculates the market scale according to the available data. On the supply side, this paper draws the industrial chain structure chart, summarizes and analyzes all kinds of participants in the industry, and makes data analysis on business model and value. In addition, the author takes Taobao as an example to analyze the typical cases of live e-commerce. On this basis, this paper discusses the future development trend of e-commerce live broadcasting industry, in order to provide suggestions and suggestions for relevant departments and practitioners of live broadcasting industry.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Jinqi Zhang PY - 2021 DA - 2021/12/15 TI - Research on the Current Situation and Future Trend of Web Celebrity E-commerce Live Streaming Industry BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2405 EP - 2412 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.393 DO - 10.2991/assehr.k.211209.393 ID - Zhang2021 ER -