Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Research on the Current Situation and Future Trend of Web Celebrity E-commerce Live Streaming Industry

Authors
Jinqi Zhang1, *
1New Chanel Jinqiu institute of Hangzhou, Hangzhou, Zhejiang 310003, China
*Corresponding author. Email: zjq15068157566@163.com
Corresponding Author
Jinqi Zhang
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.393How to use a DOI?
Keywords
Web Celebrity Economy; Live Streaming; E-commerce; Business Model; MCN
Abstract

This paper first explains the specific definition of live e-commerce, and further combs the development process of the industry. In terms of current situation, the author analyzes China’s online Red economy live e-commerce industry from both sides of demand and supply. On the demand side, this paper analyzes the live broadcast industry from the policy, economic and other driving forces, and calculates the market scale according to the available data. On the supply side, this paper draws the industrial chain structure chart, summarizes and analyzes all kinds of participants in the industry, and makes data analysis on business model and value. In addition, the author takes Taobao as an example to analyze the typical cases of live e-commerce. On this basis, this paper discusses the future development trend of e-commerce live broadcasting industry, in order to provide suggestions and suggestions for relevant departments and practitioners of live broadcasting industry.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.393
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.393How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jinqi Zhang
PY  - 2021
DA  - 2021/12/15
TI  - Research on the Current Situation and Future Trend of Web Celebrity E-commerce Live Streaming Industry
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2405
EP  - 2412
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.393
DO  - 10.2991/assehr.k.211209.393
ID  - Zhang2021
ER  -