Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Digital Expansion Path from the Perspective of Diversification Strategies

Multiple-case Study on Chinese Digital Firms

Authors
Fan Lemiao1, *,a, †, Ma Zhengkai2, *, b, †, Sun Heyang3, *, c, †, Zhu Danyuan4, *, d, †
1School of Accounting, Nanjing Audit University, Nanjing, 210000, China
2Business College, University of Exeter, Exeter, EX4 4QJ, the U.K.
3College of Business Administration, Shandong Agriculture and Engineering University, Ji Nan, 250000, China
4College of Business Administration, Zhejiang Sci-Tech University, Hangzhou, 310000, China
†

These authors contributed equally.

*Corresponding author. Email:a1478789346@qq.com
Corresponding Authors
Fan Lemiao, Ma Zhengkai, Sun Heyang, Zhu Danyuan
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.423How to use a DOI?
Keywords
Digital expansion; diversification; multiple-case study; digital business strategy
Abstract

In the digital economy environment, with the rapid development of new generation communication technologies such as artificial intelligence, blockchain, cloud computing, and big data, enterprise innovation can no longer be promoted by pre-determined participants in the traditional sense of the linear process. Therefore, enterprises need to have new capabilities to adapt to the current rapidly developing external environment. The innovation practices of companies such as Apple, Amazon, and General Electric all show that enterprises can form an innovation ecosystem with external developers and users by using digital infrastructure and relying on product platforms. In practice, it becomes a common phenomenon that digital enterprises in China or even worldwide have diversified strategies and attempt to enter new fields. Recently, Huawei put forward the “Nanniwan” production self-help plan and launched the “Huawei Intelligent Pig Raise Solution”. They also announced that Huawei machine vision would make intelligent pig raising efforts, enabling pig raising intelligent upgrade. Theoretically, at present, there are little researches on how digital enterprises enter new fields. Besides, how to enter a new field is seldom under research.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.423
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.423How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Fan Lemiao
AU  - Ma Zhengkai
AU  - Sun Heyang
AU  - Zhu Danyuan
PY  - 2021
DA  - 2021/12/15
TI  - Digital Expansion Path from the Perspective of Diversification Strategies
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2594
EP  - 2603
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.423
DO  - 10.2991/assehr.k.211209.423
ID  - Lemiao2021
ER  -