Digital Expansion Path from the Perspective of Diversification Strategies
Multiple-case Study on Chinese Digital Firms
- 10.2991/assehr.k.211209.423How to use a DOI?
- Digital expansion; diversification; multiple-case study; digital business strategy
In the digital economy environment, with the rapid development of new generation communication technologies such as artificial intelligence, blockchain, cloud computing, and big data, enterprise innovation can no longer be promoted by pre-determined participants in the traditional sense of the linear process. Therefore, enterprises need to have new capabilities to adapt to the current rapidly developing external environment. The innovation practices of companies such as Apple, Amazon, and General Electric all show that enterprises can form an innovation ecosystem with external developers and users by using digital infrastructure and relying on product platforms. In practice, it becomes a common phenomenon that digital enterprises in China or even worldwide have diversified strategies and attempt to enter new fields. Recently, Huawei put forward the “Nanniwan” production self-help plan and launched the “Huawei Intelligent Pig Raise Solution”. They also announced that Huawei machine vision would make intelligent pig raising efforts, enabling pig raising intelligent upgrade. Theoretically, at present, there are little researches on how digital enterprises enter new fields. Besides, how to enter a new field is seldom under research.
- © 2021 The Authors. Published by Atlantis Press International B.V.
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Cite this article
TY - CONF AU - Fan Lemiao AU - Ma Zhengkai AU - Sun Heyang AU - Zhu Danyuan PY - 2021 DA - 2021/12/15 TI - Digital Expansion Path from the Perspective of Diversification Strategies BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2594 EP - 2603 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.423 DO - 10.2991/assehr.k.211209.423 ID - Lemiao2021 ER -