Influence Mechanism of Bilili Gourmet Videos on User Interaction Intention
- 10.2991/assehr.k.211209.387How to use a DOI?
- Bilibili; Food Vedios; User Interaction
Bilibili has a unique user interaction mechanism. From an empirical point of view, this paper conducted in-depth interviews with users watching Bilibili food videos, putting forward the research hypothesis and model of this paper, and designed a questionnaire, analyzed the influencing factors of user interaction intention. It found that the information emotional and symbolic value and interaction degree of food videos will significantly positively affect user interaction intention. Combined with the research process and results, this paper puts forward some management suggestions for food uploaders, we media platforms and users.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Gai Wenxin PY - 2021 DA - 2021/12/15 TI - Influence Mechanism of Bilili Gourmet Videos on User Interaction Intention BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2369 EP - 2374 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.387 DO - 10.2991/assehr.k.211209.387 ID - Wenxin2021 ER -