Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Influence Mechanism of Bilili Gourmet Videos on User Interaction Intention

Authors
Gai Wenxin1, a
1School of Statistics and Management,Shanghai University of Finance and Economics,Shanghai,200433,China
Corresponding Author
Gai Wenxin
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.387How to use a DOI?
Keywords
Bilibili; Food Vedios; User Interaction
Abstract

Bilibili has a unique user interaction mechanism. From an empirical point of view, this paper conducted in-depth interviews with users watching Bilibili food videos, putting forward the research hypothesis and model of this paper, and designed a questionnaire, analyzed the influencing factors of user interaction intention. It found that the information emotional and symbolic value and interaction degree of food videos will significantly positively affect user interaction intention. Combined with the research process and results, this paper puts forward some management suggestions for food uploaders, we media platforms and users.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.387
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.387How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Gai Wenxin
PY  - 2021
DA  - 2021/12/15
TI  - Influence Mechanism of Bilili Gourmet Videos on User Interaction Intention
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2369
EP  - 2374
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.387
DO  - 10.2991/assehr.k.211209.387
ID  - Wenxin2021
ER  -