Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

The Influence of Social Environment on Victoria’s Secret Advertising

Authors
Jiaxin Liangzbliangjiaxin@163.com
University of Exeter
Corresponding Author
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.260How to use a DOI?
Keywords
advertisement; publicity; social environment; influence; consumption
Abstract

In the era of big data, the social environment is developing every day, and without exception company social environment will issue corresponding advertisements in response to different social policies to increase the influence of publicity. Grier and Deshpande’s article mention the theory of group identity. This theory shows that in a social group, group members take the group’s goal as their ambition. The researchers illustrate that targeted advertising is the most effective and understands the society, because the impact on the uniqueness of consumers [4]. This research is aimed at Victoria’s Secret Company’s advertisement, mainly study the relationship between social environment and advertisement. Research the influence of social factors on advertising content by comparing the design of past advertisements and the current changes. This article will also study the propaganda model and the company’s design philosophy and analyze the company’s current situation, explore the problems encountered in the development of Victoria’s Secret. The present research fundamentally used the research method of literature review and the author combined previous theories and data analysis to achieve the purpose of this research. Through analysis, it can be concluded that advertising change with adjustments in the social environment, and the social surroundings have impacts on advertising significance.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.260
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.260How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jiaxin Liang
PY  - 2021
DA  - 2021/12/15
TI  - The Influence of Social Environment on Victoria’s Secret Advertising
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1603
EP  - 1606
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.260
DO  - 10.2991/assehr.k.211209.260
ID  - Liang2021
ER  -