Strategies for the Service Industry to Effectively Overcome the Crisis: Meituan’s Specific Practices During COVID-19
- 10.2991/assehr.k.211209.284How to use a DOI?
- relationship between companies; financial crisis in COVIN-19; Meituan; balance the price and the quality; current market environment
Here we describe that all companies are experiencing a crisis during COVID-19. The four authors found that five strategies are feasible by investigating the measures of other companies. Using the analysis of research companies, four of these strategies can help the food delivery industry to tide over difficulties in the current period. The strategy of “innovation and transcendence” is a brand-new door-to-door service based on the peculiarities of pneumonia infection, which is more convenient than the original physical store purchase. The second strategy is called “infuse and augment”, which makes up for losses by adding other industries. Meituan expands hotel services to reduce losses. The next step is “attraction and promotion”, which is to attract more customers’ desire for consumption through advertising settings on electronic products and strengthen brand awareness. Finally, “imitating and strengthening” will make the brand the best in this field. Meituan has made changes to the management system through analysis of competing companies to gain more satisfaction and brand loyalty.
- © 2021 The Authors. Published by Atlantis Press International B.V.
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Cite this article
TY - CONF AU - Yuhan Gong AU - Haoying Li AU - Jianfeng Liu AU - Dang Weng PY - 2021 DA - 2021/12/15 TI - Strategies for the Service Industry to Effectively Overcome the Crisis: Meituan’s Specific Practices During COVID-19 BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1762 EP - 1765 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.284 DO - 10.2991/assehr.k.211209.284 ID - Gong2021 ER -