Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Analysis of the Richness of Functions of Mobile Banking Services and Users’ Satisfaction

Authors
Chao Chen1, , Wenhao Huang2, , Yihang Ma3, , Yiran Tang4, , Yang Zang5,
1Chao Chen College of Accounting, Capital University of Economics and Business, Beijing, 100070, China
2Wenhao Huang Bryant Program, Beijing Institute & Technology, Zhuhai, Zhuhai, 519000, China
3Yihang Ma College of Economics and Management, Civil Aviation University of China, Tianjin, 300300, China
4Yang Zang College of Economics and Management, Anhui Agricultural University, Anhui, 230000, China
5Yiran Tang School of Business, George Mason University, Fairfax VA, 22030, the U.S.

These authors contributed equally.

*Corresponding author. Email:* wenhao.huang@zhuhai.bryant.edu
Corresponding Author
Chao Chen
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.425How to use a DOI?
Keywords
Mobile; Bank; Application; Satisfaction; Security
Abstract

The purpose of writing this article is to use appropriate data analysis tool to do research on 2 important factors about the mobile banking services, which are the richness of functions and the users’ satisfactions. To study that, we first looked up several related academic papers and most of them are from the China National Knowledge Infrastructure, which means our reference sources are basically all domestic analysis, and that is also the analysis range of this paper. For the purpose of understanding the users’ thoughts specifically, we designed a comprehensive questionnaire that includes the following 5 aspects: the security of the applications, the richness of functions, ease of use, users’ satisfaction and basic information. Among them, the basic information is designed to classify use groups, so that we can learn the preference of each user group and do further analysis about in which way the application can fit the needs of as many people as it can. After the data collecting process, we proceed the data analysis. In the analysis, we intend to find out the level of the connection among several characteristics of the users, like age, gender and so on. As a result, we calculated their correlation coefficients to proceed the correlation analysis. Then, based on the result we got, we developed a hypothesis about the relation between mobile banking services’ users’ satisfaction and richness of functions, which will be specifically stated in the article. Bottom line, because the digitization is becoming a developing trend of the banking services, more and more people will start using mobile banking services in the future. However, if the development of the related banking application could not satisfy the needs of their users, the digitization and mobile informatization would never receive the ideal outcomes that the banks and the users want and need. This article did research on this aspect and try to figure out which factor influences the satisfaction of the users of the mobile banking services, and the conclusion of it can be used as reference for the developers of the mobile banking applications.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.425
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.425How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chao Chen
AU  - Wenhao Huang
AU  - Yihang Ma
AU  - Yiran Tang
AU  - Yang Zang
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of the Richness of Functions of Mobile Banking Services and Users’ Satisfaction
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2611
EP  - 2617
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.425
DO  - 10.2991/assehr.k.211209.425
ID  - Chen2021
ER  -