The Influence of Female Consumer Psychology on the Experience-based Economy
Taking Chinese women as an example
- 10.2991/assehr.k.211209.271How to use a DOI?
- Chinese women; consumer psychology; experience economy; winning the market
With the rise of women’s status and their essential status in economic development, women’s consumer psychology has become one of the vital factors influencing the development of the new experience economy. Respecting women’s needs and catering to women’s consumer psychology has become crucial links for businesses to win the market. This article analyzes the status quo and characteristics of female consumer psychology, reveals the influence of female consumer psychology on the experience economy and proposes relevant countermeasures and suggestions that businesses should attach importance to female consumer psychology to occupy the female consumer market.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ruoyao Li PY - 2021 DA - 2021/12/15 TI - The Influence of Female Consumer Psychology on the Experience-based Economy BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1688 EP - 1691 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.271 DO - 10.2991/assehr.k.211209.271 ID - Li2021 ER -