Strategy from the Perspective of Supply Chain
Authors
Fanchen Meng1, +, *, Yanqiao Jin2, +, Xinyu Miao3, +, Ruhua Pan4, +
1Shandong University, Jinan, China
2Shanxi Cambridge International School, Jinzhong, China
3Stevenson International School, Shanghai, China
4Frederick Gunn School, Washington, USA
+
They are all the first authors.
*Correspondence author email: 2373554769@qq.com
Corresponding Author
Fanchen Meng
Available Online 15 December 2021.
- DOI
- 10.2991/assehr.k.211209.212How to use a DOI?
- Keywords
- Supply Chain; customer behavior; two-period pricing; marketing
- Abstract
Promotion is more common in the fashion product sales. In this paper, the authors built a customer supply chain model of both myopic and strategic consumers with the two period of sales, and then seek to deduce a centralized decision-making and decentralized decision-making model consisting of two kinds of pricing decisions. The result shows that the supply chain revenue under the decentralized decision-making model is less than the supply chain revenue under the centralized decision-making model. Meanwhile, in Collective decision model, the manufacturer’s revenue is greater than the revenue of each retailer, and it is also greater than the sum of the retailer’s revenue.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Fanchen Meng AU - Yanqiao Jin AU - Xinyu Miao AU - Ruhua Pan PY - 2021 DA - 2021/12/15 TI - Strategy from the Perspective of Supply Chain BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1306 EP - 1309 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.212 DO - 10.2991/assehr.k.211209.212 ID - Meng2021 ER -