Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Analysis of the Economics Behind Gree-style Survival

Authors
Fu LiYuan
Lvliang University, Lvliang, Shanxi, 033000, China
*Corresponding author. Email: 3470814046@qq.com
Corresponding Author
Fu LiYuan
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.456How to use a DOI?
Keywords
Gree; economics; diversification; Enterprise development
Abstract

Gree is one of the well-known household appliance companies in China, which has now entered the era of diversification. Under the leadership of Dong Mingzhu, Gree Electric is ready to cover every aspect from home to travel. The development of the diversification of Gree Electric also means that it needs to achieve a comprehensive reconstruction of the company’s culture, organizational structure, management capabilities and other aspects, which will take some time. Through literature research and case analysis, this paper makes an in-depth analysis of Gree’s diversified development process, and tries to explore the economic significance of Gree’s survival mode and development way provide a reference for the development of other industries in China. The author found that the influence of diversified development strategy on Gree is relatively positive

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.456How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fu LiYuan
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of the Economics Behind Gree-style Survival
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2803
EP  - 2807
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.456
DO  - 10.2991/assehr.k.211209.456
ID  - LiYuan2021
ER  -