Analysis of the Economics Behind Gree-style Survival
- 10.2991/assehr.k.211209.456How to use a DOI?
- Gree; economics; diversification; Enterprise development
Gree is one of the well-known household appliance companies in China, which has now entered the era of diversification. Under the leadership of Dong Mingzhu, Gree Electric is ready to cover every aspect from home to travel. The development of the diversification of Gree Electric also means that it needs to achieve a comprehensive reconstruction of the company’s culture, organizational structure, management capabilities and other aspects, which will take some time. Through literature research and case analysis, this paper makes an in-depth analysis of Gree’s diversified development process, and tries to explore the economic significance of Gree’s survival mode and development way provide a reference for the development of other industries in China. The author found that the influence of diversified development strategy on Gree is relatively positive
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Fu LiYuan PY - 2021 DA - 2021/12/15 TI - Analysis of the Economics Behind Gree-style Survival BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2803 EP - 2807 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.456 DO - 10.2991/assehr.k.211209.456 ID - LiYuan2021 ER -