Analysis of Tencent’s Successful Development Strategy

DOI

10.2991/assehr.k.211209.408How to use a DOI?

Keywords

Tencent; innovation; development strategy; QQ; giant enterprises

Abstract

Tencent has changed from a small company to an international company with billions of dollars in assets. This article further discusses Tencent’s overall development and Tencent’s business decisions by analyzing Tencent’s marketing strategy. This paper will further analyze Tencent’s strategies by referring some materials of Tencent’s background and development history. Finally, the author found that Tencent’s strategy is good at using innovative technology to dig out some other large companies that have no functions but will win theconsumers. After Tencent gains a consumer base, the company’s leaders know how to analyze some market conditions to improve new products and functions, and gradually expand the scope of sales. These decisions are indeed innovative and wise.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Junxiong Huang
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of Tencent’s Successful Development Strategy
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2513
EP  - 2516
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.408
DO  - 10.2991/assehr.k.211209.408
ID  - Huang2021
ER  -