The Study of Virtual Fitting Room in China
Authors
Mingyu Lu1, *, Suyin Chen2, +, Haotian Lin3, +, Yueyi Li4, +
1School of Science, Xi’an Jiaotong-Liverpool University, Suzhou, 215000, China,1976169935@qq.com
2Moses Brown School, Providence, Rhode Island, 029106, United States,monicachen23@mosesbrown.org
3Miami University in Oxford, Ohio, 45056, United States,lin_yl1202@yahoo.com
4Guangzhou Foreign Language School, Guangzhou, 511455, China,yurili1019475142@Gmail.com
+
They are all second authors.
Corresponding Author
Mingyu Lu
Available Online 15 December 2021.
- DOI
- 10.2991/assehr.k.211209.101How to use a DOI?
- Keywords
- virtual fitting room; E-commerce; technology; survey results
- Abstract
With the increasing maturity of virtual fitting technology, this paper analyzes its marketing environment from three aspects: online apparel consumers, e-commerce trends and relevant national preferential policies, and combines the internal and external factors of the country to elaborate the current situation and trends of virtual fitting room development in China. Through a questionnaire survey, the challenges and new opportunities encountered by online virtual technology are jointly discussed, thus facilitating the widespread promotion and application of virtual fitting rooms.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Mingyu Lu AU - Suyin Chen AU - Haotian Lin AU - Yueyi Li PY - 2021 DA - 2021/12/15 TI - The Study of Virtual Fitting Room in China BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 609 EP - 616 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.101 DO - 10.2991/assehr.k.211209.101 ID - Lu2021 ER -