Research on Marketing Mix Strategy of PDD E-commerce Platform
- 10.2991/assehr.k.211209.124How to use a DOI?
- PDD; E-commerce platform; Marketing Strategy
PDD’s (hereinafter referred to as PDD) marketing strategies made the brand grow in a short amount of time. We used secondary sources investigation methods with our understanding of PDD’s marketing. This paper is discovered through investigations and shows that the manifestation of PDD’s marketing strategies is a huge product, cheap price, various promotions, and distribution marketing. Its feature trends are good reputation, qualify the consumers’ needs, and work from third-fourth tier cities to first-second tier cities. The reason behind that is because PDD wants to be a trending e-commerce platform. The marketing of PDD sets a great example of building a trending brand for its colleagues.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuewen Liang AU - Yuxiao Pan AU - Ziting Zhao PY - 2021 DA - 2021/12/15 TI - Research on Marketing Mix Strategy of PDD E-commerce Platform BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 756 EP - 763 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.124 DO - 10.2991/assehr.k.211209.124 ID - Liang2021 ER -