Research on Marketing Mix Strategy of PDD E-commerce Platform

DOI

10.2991/assehr.k.211209.124How to use a DOI?

Keywords

PDD; E-commerce platform; Marketing Strategy

Abstract

PDD’s (hereinafter referred to as PDD) marketing strategies made the brand grow in a short amount of time. We used secondary sources investigation methods with our understanding of PDD’s marketing. This paper is discovered through investigations and shows that the manifestation of PDD’s marketing strategies is a huge product, cheap price, various promotions, and distribution marketing. Its feature trends are good reputation, qualify the consumers’ needs, and work from third-fourth tier cities to first-second tier cities. The reason behind that is because PDD wants to be a trending e-commerce platform. The marketing of PDD sets a great example of building a trending brand for its colleagues.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yuewen Liang
AU  - Yuxiao Pan
AU  - Ziting Zhao
PY  - 2021
DA  - 2021/12/15
TI  - Research on Marketing Mix Strategy of PDD E-commerce Platform
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 756
EP  - 763
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.124
DO  - 10.2991/assehr.k.211209.124
ID  - Liang2021
ER  -