The Strategic Decisions of Short-term Rental Investment Startup Companies in the Context of COVID-19

DOI

10.2991/assehr.k.211209.298How to use a DOI?

Keywords

strategic decision; startup; COVID-19; SWOT-AHP

Abstract

The world economy was experiencing a considerable slowdown due to the COVID-19 spread. Despite the expected strong recoveries of economies, companies are still at great risks during post COVID-19 time. The key to survival is how they can adjust their corporate strategies with the help of unprecedented country fiscal, monetary, and regulatory responses under elevated uncertainties. This paper combined SWOT analysis and analytical hierarchy process (AHP) and experts’ professional instructions to obtain quantitative strategic quadrilateral, strategic azimuth and intensity coefficient. Based on the results, reAlpha is supposed to adopt the pioneering strategy of seizing opportunities. And strategy implementations of OS, OW, ST and WT are scientifically further clarified as suggestions.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ruitong Yang
PY  - 2021
DA  - 2021/12/15
TI  - The Strategic Decisions of Short-term Rental Investment Startup Companies in the Context of COVID-19
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1837
EP  - 1844
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.298
DO  - 10.2991/assehr.k.211209.298
ID  - Yang2021
ER  -