Exploring the Difference of Chain Brand’s Operation from the Perspective of Economics: Taking Disneyland as an Example

DOI

10.2991/assehr.k.211209.092How to use a DOI?

Keywords

Disneyland; profit; elasticity; cost; business

Abstract

Based on the situation before the Covid-19, which ruled out the impact of policies of different countries, focusing on why Hong Kong Disneyland Resort (hereinafter referred to as HKDL) lose money, but Shanghai Disney Resort (hereinafter referred to as SHDL) can make a profit from the perspective of Economics and Business Management. It can be demonstrated by comparing the two resorts and utilizing knowledge of Microeconomics and Macroeconomics, like using the marginal method to analyze and accessing to different materials. From the official website, accurate information can be collected and the book of principles of economics can provide strong and professional knowledge. After researching, without the epidemic situation, people’s preferences changed a lot because they have more choices. Many people choose SHDL. However, the opening of SHDL is not the direct reason that causes HKDL to lose money. The high salary and drawbacks of huge total cost are responsible for the losses. The two resorts adopt the same and different business strategies to increase their gross sales. With the epidemic situation, most Chinese tourists choose SHDL. HKDL is mainly for HK residents. However, due to the huge difference in population base, there are obvious differences in turnover between the two places.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ziqiao Wang
PY  - 2021
DA  - 2021/12/15
TI  - Exploring the Difference of Chain Brand’s Operation from the Perspective of Economics: Taking Disneyland as an Example
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 553
EP  - 557
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.092
DO  - 10.2991/assehr.k.211209.092
ID  - Wang2021
ER  -