Value Investment Under the Effect of COVID-19
These authors contributed equally.
- 10.2991/assehr.k.211209.346How to use a DOI?
- value investment; COVID-19; consumer staples industry; quantitative analysis
The impact that COVID-19 brought to the global economy has not yet been eliminated, especially for the retailing industry. At this new stage, we apply the value investing method to analyze investment opportunities in the post-epidemic era.  This research will use cases from three companies: PepsiCo, Coca-Cola, and Costco, and analyze them quantitatively from three facets: risk, profitability, and market ratios. This paper could help investors clarify their methods of value investment in this special time. And the results indicate that all three companies will attract investors who prefer low risk in investment because three companies are both liquid and have stable profitability growth. But with reference to the market ratios, value investors and momentum buyers may not prefer to invest in any of them. The results show that the risk index of the three companies is similar in terms of risk, and they all have similar beta data. In terms of profitability, coke is the relative best. On the market side, Pepsi is likely to attract more investors because the numbers are better than the other two companies. Based on the data analysis from the three aspects, it is concluded that almost all the investors of the three companies are long-term investors because they can bring a stable income.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - WenLan Fan AU - TingGuan Wu AU - Qing Deng PY - 2021 DA - 2021/12/15 TI - Value Investment Under the Effect of COVID-19 BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2110 EP - 2114 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.346 DO - 10.2991/assehr.k.211209.346 ID - Fan2021 ER -