Corporate Value Investing Research in Covid-19 -A Case of Starbucks
These authors contributed equally.
- 10.2991/assehr.k.211209.454How to use a DOI?
- Covid-19; Value Investing; Starbucks; Quantitative analysis; Qualitative Analysis
Value investing research has been an important component of economic researches. Covid-19 has changed the general global economic environment and hindered normal social activities since the end of 2019, with dramatic effects on various industries. Particularly, it has brought severe challenges to the development of the catering industry. Our research examines the value investing analysis of companies in the wake of the outbreak of COVID-19, using Starbucks as a case. To provide more analysis direction for investors in the catering industry in the post-epidemic era. In this research, both quantitative and qualitative analyses that include the ratio analysis, trend analysis, and SWOT analysis are used to analyze the value investing of Starbucks. The results of this research are as follows: after the outbreak of the COVID-19, the cash flow flexibility of Starbucks has gradually declined, and the offline revenue has decreased. However, Starbucks has strong corporate soft power, unique service, and brand value that other competitors cannot surpass in the short term; Starbucks also has adopted a series of new initiatives to mitigate the negative impact of covid-19. This is an important driving force for Starbucks turning the crisis into an opportunity in the post COVID-19 era. It has also become a highlight for Starbucks to attract capital. The research of this paper can also be extended to the catering industry and even the whole economic environment, providing practical experience for the research of enterprise value in the covid-19 environment.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Genglan He AU - Sha Xiang AU - Jingyi Yin PY - 2021 DA - 2021/12/15 TI - Corporate Value Investing Research in Covid-19 -A Case of Starbucks BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2790 EP - 2796 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.454 DO - 10.2991/assehr.k.211209.454 ID - He2021 ER -