Live Streaming – the New Era of Online Shopping

DOI

10.2991/assehr.k.211209.486How to use a DOI?

Keywords

Livestream shopping; E-commerce; Big data; Online shopping

Abstract

Livestream shopping was first introduced in 2016 and become a novel industry worth more than billions of dollars in just 5 years. This rapid development is contributed by the rising number of live hosts joining the industry and the active customers who would be spending more on stock up and leisure goods. To decode the reason behind the explosive growth of the industry, we need to see how Livestream shopping is creating value for both hosts and customers. The diversified hosting style is also playing an important role in the formation of the hosts’ community. The revenue generated by the hosts has clearly depicted the customer purchase habit and preferences. As a rising industry, Livestream shopping is growing at an uncontrollable speed, which requires the government to pay more attention to the environment clearance and rectify the industry regulation. Given the hard times during the COVID, all parties have grabbed the chance of making e-commerce easier and bringing the industry to another level. By tracing back the origin of the Livestream shopping and analyzing real-life hosts examples like Viya, it enables us to associate the success of Livestream shopping with its outstanding start point and the corresponding counterpart of customers’ needs and industry offerings. The analysis reveals the key focus of Livestream shopping sticking to diversity and cost-effectiveness. Hosts and suppliers need to strive for competency to win more customer flow and let them make a direct purchase during their shopping journey. While the government also plays an important role in regulating and supporting the development of the live shopping market.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Qiaowen Chen
PY  - 2021
DA  - 2021/12/15
TI  - Live Streaming – the New Era of Online Shopping
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2988
EP  - 2991
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.486
DO  - 10.2991/assehr.k.211209.486
ID  - Chen2021
ER  -