Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

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Research on the Online and Offline Data Collaboration Mechanism for Brand Value Enhancement of Xinhui Dried Tangerine Peel Village under the Cloud Computing Platform

Authors
Guye Ding1, *
1East China Normal University, Shanghai, China
*Corresponding author. Email: 896236328@qq.com
Corresponding Author
Guye Ding
Available Online 3 December 2025.
DOI
10.2991/978-94-6463-888-2_33How to use a DOI?
Keywords
Xinhui Dried Tangerine Peel Village; Brand Value Enhancement; Cloud Computing; Online-Offline Integration; Data Collaboration; Promotion System; Marketing Strategy
Abstract

This study presents an integrated promotion system based on cloud computing to enhance the brand value of Xinhui Dried Tangerine Peel Village. By combining online e-commerce platforms and social media with offline stores and events, the system aims to improve brand communication and marketing efficiency. The system integrates three key subsystems: online promotion, offline promotion, and data monitoring and analysis, enabling precise, data-driven marketing strategies. The research evaluates the system’s effectiveness through key metrics such as sales growth, user conversion, and brand awareness. The findings suggest that the system can significantly boost brand recognition and sales, especially among younger consumers. Future improvements may include AI-driven personalized marketing and global expansion to support the promotion of regional agricultural brands.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 December 2025
ISBN
978-94-6463-888-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-888-2_33How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Guye Ding
PY  - 2025
DA  - 2025/12/03
TI  - Research on the Online and Offline Data Collaboration Mechanism for Brand Value Enhancement of Xinhui Dried Tangerine Peel Village under the Cloud Computing Platform
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 329
EP  - 335
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_33
DO  - 10.2991/978-94-6463-888-2_33
ID  - Ding2025
ER  -