Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

Research on the Business Operations of Riot Games: Models, Challenges, and Future Directions

Authors
Sihao Xie1, *
1School of Business Administration, Guangdong University of Finance & Economics, Guangzhou, Guangdong, 510320, China
*Corresponding author. Email: 1501796494@qq.com
Corresponding Author
Sihao Xie
Available Online 3 December 2025.
DOI
10.2991/978-94-6463-888-2_45How to use a DOI?
Keywords
E-sports; Riot Games; Business Operations; Development Trends; Strategic Suggestions
Abstract

Currently, the global esports industry is undergoing rapid development, but it also faces numerous challenges, including intense competition, fragmented user traffic, and the diversification of entertainment options. Riot Games, a company with multiple popular games, holds a significant position in the global esports market. Its business operations model holds typical research value within the gaming industry. This paper takes Riot Games as a case study to conduct an in-depth analysis of the commercial operating model of esports, including business operations, challenges, and future trends. The research reveals the driving forces behind Riot Games’ success, including its ‘technology-driven + ecosystem expansion’ strategy and a business model based on diversified revenue streams. In response to market threats, Riot Games has innovated emerging business models, including decentralised tournament participation models, game content innovation, prioritising localisation in market expansion, enhancing user experience through virtual events, and transforming esports tournaments through blockchain technology. Additionally, the study proposes strategic recommendations, including collaborating with universities to optimise esports talent cultivation, integrating AI to achieve personalised player training, enhancing 5G-VR esports venues, and promoting industry integration through cross-media collaborations.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 December 2025
ISBN
978-94-6463-888-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-888-2_45How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Sihao Xie
PY  - 2025
DA  - 2025/12/03
TI  - Research on the Business Operations of Riot Games: Models, Challenges, and Future Directions
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 463
EP  - 469
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_45
DO  - 10.2991/978-94-6463-888-2_45
ID  - Xie2025
ER  -