Innovation Pathways of AIGC-Empowered Fashion Design from the Perspective of New Quality Productivity

DOI

10.2991/978-94-6463-888-2_20How to use a DOI?

Keywords

Generative artificial intelligence (AIGC); New quality productive forces; Innovation in fashion design; High-quality development

Abstract

This study focuses on exploring how Artificial Intelligence Generated Content (AIGC) empowers production tools, labor, and design objects in the new quality productivity of fashion enterprises, while analyzing its mechanisms and implementation pathways in fashion design innovation. Through literature review and case studies, the research reveals how AIGC reconstructs new quality productivity in fashion, forming a framework of new quality fashion design tools – new quality fashion designers – new quality fashion consumers. The findings indicate: (1) New quality fashion design tools reconstruct traditional design processes through intelligent, collaborative, and ecological transformation; (2) New quality fashion designers break conventional thinking patterns, achieving deep integration of design thinking and management logic, thereby reshaping value creation paradigms; (3) New quality fashion consumers and marketing establish a demand-integrated value co-creation ecosystem, driving bidirectional empowerment and symbiotic evolution between commercial value and user needs.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yufei Wan
AU  - Zhe Li
AU  - Xinping Song
PY  - 2025
DA  - 2025/12/03
TI  - Innovation Pathways of AIGC-Empowered Fashion Design from the Perspective of New Quality Productivity
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 196
EP  - 205
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_20
DO  - 10.2991/978-94-6463-888-2_20
ID  - Wan2025
ER  -