Research on the Mechanism of the Impact of Literary IP Adaptation on Consumer Purchase Behavior: The Mediating Role of Consumer Perception

DOI

10.2991/978-94-6463-888-2_76How to use a DOI?

Keywords

Literary IP Adaptation; Consumer Perception; Consumer Psychology; Fan Economy; Consumer Purchasing Behavior

Abstract

As an emerging cultural phenomenon, literary IP adaptation has gradually become a significant trend in the recent market. Research on this topic has been increasing in recent years; however, there remains insufficient exploration into the mechanism of “how literary IP adaptations influence consumer purchasing behavior.” Addressing this gap, this paper examines how literary IP adaptations affect consumer perception and, consequently, consumer purchasing behavior. The study fills the existing research gap and provides practical guidance for enterprises in their operations. In conclusion, this research holds both important theoretical and practical significance.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wenjie Zhang
PY  - 2025
DA  - 2025/12/03
TI  - Research on the Mechanism of the Impact of Literary IP Adaptation on Consumer Purchase Behavior: The Mediating Role of Consumer Perception
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 778
EP  - 784
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_76
DO  - 10.2991/978-94-6463-888-2_76
ID  - Zhang2025
ER  -