Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

The Application of Collaborative Governance Model in Rural Tourism Development: An Evaluation from the Perspective of Homestay Owners in Yuhu Village

Authors
Ke Jiang1, *
1Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia, Johor, Malaysia
*Corresponding author. Email: jiangke@graduate.utm.my
Corresponding Author
Ke Jiang
Available Online 3 December 2025.
DOI
10.2991/978-94-6463-888-2_43How to use a DOI?
Keywords
Community-based Tourism; Rural Tourism Homestay; Collaborative Governance; Stakeholder Theory; Local Governance Mechanisms
Abstract

As part of China’s broader efforts to promote rural revitalization and sustainable tourism, rural tourism has emerged as a key platform for integrating economic development with cultural heritage. However, local governance still encounters core challenges in coordinating policies, aligning implementation efforts, and managing diverse stakeholder interests. Thus, this study examines the homestay industry in Yuhu Village, Yunnan Province, to investigate the real-world context and functioning mechanisms of coordinated governance in rural tourism. Through in-depth conversations with eight homestay owners, it is found that the relationships among stakeholders within the governance structure are far more complex than described in the literature. Many owners assume multiple roles simultaneously, such as functioning both as resource users and as subjects of regulatory oversight. This role overlap often leads to operational ambiguities and challenges. Moreover, building trust typically relies on long-term interaction, but inconsistencies in policy enforcement can make such trust fragile. Thus, the results show that future governance models should place greater emphasis on local contexts, promote more inclusive and flexible mechanisms, and strengthen collaboration among intermediary stakeholders, in order to balance economic development with cultural heritage preservation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 December 2025
ISBN
978-94-6463-888-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-888-2_43How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Ke Jiang
PY  - 2025
DA  - 2025/12/03
TI  - The Application of Collaborative Governance Model in Rural Tourism Development: An Evaluation from the Perspective of Homestay Owners in Yuhu Village
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 442
EP  - 451
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_43
DO  - 10.2991/978-94-6463-888-2_43
ID  - Jiang2025
ER  -