Analysis of Consumers’ Purchasing Behavior Towards ESG Products: Based on Big Data from HKTVmall Platform

DOI

10.2991/978-94-6463-888-2_81How to use a DOI?

Keywords

ESG products; Purchasing behavior; HKTVmall data; Regression analysis

Abstract

This study employs regression analysis to explore the factors influencing consumers’ purchasing behavior of ESG-related products. By analyzing the relevant data on the HKTVmall platform, it considers the impact of consumers’ personal characteristics, product attributes, and enterprise operations on the sales of ESG products. The research results can assist enterprises in formulating marketing strategies, improving the operation of ESG products, and promoting the development of the ESG-related product market.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lianyi Wang
PY  - 2025
DA  - 2025/12/03
TI  - Analysis of Consumers’ Purchasing Behavior Towards ESG Products: Based on Big Data from HKTVmall Platform
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 815
EP  - 825
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_81
DO  - 10.2991/978-94-6463-888-2_81
ID  - Wang2025
ER  -