Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

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Analysis of Marketing Strategies for Low Cost Airlines

Authors
Ruichen Wu1, *
1Monash Business School, Monash University, Subang Jaya, Malaysia
*Corresponding author. Email: rwuu0051@student.monash.edu
Corresponding Author
Ruichen Wu
Available Online 3 December 2025.
DOI
10.2991/978-94-6463-888-2_68How to use a DOI?
Keywords
Market Strategy; Airlines; Low Cost
Abstract

The global aviation industry has entered a new stage of rapid recovery and prosperity since the haze of the COVID-19 epidemic has gradually dissipated and significant prevention and control results have been achieved. The complex business operation mode and strategy of this industry have not only attracted widespread attention and in-depth exploration from industry professionals, but also stimulated strong interest and exploration enthusiasm among academic researchers. In recent years, low-cost airlines (LCCs) have emerged as a rising force in the aviation market. Compared with traditional airlines, LCCs have simplified their service content and passenger experience, but have demonstrated stronger market competitiveness through their unique business models. Especially its flexible and versatile route strategy has played a key role in improving performance, opening up new perspectives for academic research. This article will focus on the two core strategies for low-cost airlines to increase profits - cost reduction and revenue growth, and deeply analyze the logic and operational wisdom behind them.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 December 2025
ISBN
978-94-6463-888-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-888-2_68How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruichen Wu
PY  - 2025
DA  - 2025/12/03
TI  - Analysis of Marketing Strategies for Low Cost Airlines
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 714
EP  - 720
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_68
DO  - 10.2991/978-94-6463-888-2_68
ID  - Wu2025
ER  -