“Enterprise Competitive Strategy Choice: Play to Strengths or Make Up for Weaknesses?”——Research on Decision-making Logic Based on Competitive Position

DOI

10.2991/978-94-6463-888-2_38How to use a DOI?

Keywords

Technology of Science and Technology Enterprises; Innovative R&D Capabilities; Core Competitiveness; Strategic Choice; Competitive Advantage Theory

Abstract

Technology-based enterprises take technological innovation and R&D capabilities as their core competitiveness and are mainly distributed in cutting-edge fields such as semiconductors, artificial intelligence, and biomedicine. Driven by scientific and technological advancements and the digital economy, such enterprises are playing an increasingly important role in industrial upgrading and economic transformation. However, technology-based enterprises have both high grprioritize technological innovation and R&D capabilities as their core competencies and are primarily concentratedowth and risk, and their competitive advantage is highly dependent on continuous technological breakthroughs. In the development process, they face two key strategic choices: one is to “extend their strengths,” and the other is to “make up for their weaknesses.” How to optimize strategic decisions under different market environments has become a core issue affecting their sustainable development. However, existing research on the theoretical framework and empirical analysis of corporate strategic choices is still relatively scarce. Based on this, this study combines the theory of competitive advantage and related literature. It adopts a case analysis method to deeply explore the strategic decision-making logic of technology-based enterprises in a dynamic market environment to provide more targeted theoretical support and practical guidance for academia and the business community.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yaning Wang
PY  - 2025
DA  - 2025/12/03
TI  - “Enterprise Competitive Strategy Choice: Play to Strengths or Make Up for Weaknesses?”——Research on Decision-making Logic Based on Competitive Position
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 386
EP  - 393
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_38
DO  - 10.2991/978-94-6463-888-2_38
ID  - Wang2025
ER  -