Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

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Research on the Innovation of Luxury Brand Marketing Model: Taking LV Café as an Example

Authors
Sihao Zeng1, *
1South-Central Minzu University, Wuhan, Hubei, 430070, China
*Corresponding author. Email: zengsihaozzzz@gmail.com
Corresponding Author
Sihao Zeng
Available Online 3 December 2025.
DOI
10.2991/978-94-6463-888-2_78How to use a DOI?
Keywords
Luxury brand; marketing model; cross-border marketing; experiential marketing
Abstract

The cross-border marketing of luxury brands has gradually become a new strategic path to enhance brand value. In this paper, taking the innovative practice of Louis Vuitton (LV) opening a café as an example, combining cross-border operation and experiential marketing methods, we deeply explore how LV expands its brand influence. Through the analysis of business model innovation, marketing strategy discussion and consumer feedback, immersive space, realistic business model and efficient integration of social media communication channels, these factors are the key to its success. The research results show that the success of luxury brands’ cross-border marketing depends on brand scene shaping, social communication strategy and effective extension mechanism of brand value. At the same time, experiential marketing can significantly enhance brand loyalty and market penetration.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 December 2025
ISBN
978-94-6463-888-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-888-2_78How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sihao Zeng
PY  - 2025
DA  - 2025/12/03
TI  - Research on the Innovation of Luxury Brand Marketing Model: Taking LV Café as an Example
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 792
EP  - 798
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_78
DO  - 10.2991/978-94-6463-888-2_78
ID  - Zeng2025
ER  -