Thoughts on Customer Relation Management of Small and Medium Commercial Banks
Available Online June 2014.
- https://doi.org/10.2991/icemct-14.2014.46How to use a DOI?
- customer relation management, small and medium commercial bank, business operation
- With comprehensive interest rate liberalization in China in 2014, market competitions of banking industry become increasingly fierce. The survival pressure of small and medium commercial banks becomes heavier and heavier. Customers have become strategic resources of small and medium commercial banks. Enhancement of customer relation management becomes the most important business strategy of small and medium commercial banks. This paper introduces the concept and connotation of customer relation management, analyzes current situations and problems of implementation of customer relation management by small and medium commercial banks and finally puts forward solutions.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Kui Yu PY - 2014/06 DA - 2014/06 TI - Thoughts on Customer Relation Management of Small and Medium Commercial Banks BT - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14) PB - Atlantis Press SP - 200 EP - 204 SN - 1951-6851 UR - https://doi.org/10.2991/icemct-14.2014.46 DO - https://doi.org/10.2991/icemct-14.2014.46 ID - Yu2014/06 ER -