Proceedings of the 2014 International Conference on Education, Management and Computing Technology

Thoughts on Customer Relation Management of Small and Medium Commercial Banks

Authors
Kui Yu
Corresponding Author
Kui Yu
Available Online June 2014.
DOI
https://doi.org/10.2991/icemct-14.2014.46How to use a DOI?
Keywords
customer relation management, small and medium commercial bank, business operation
Abstract
With comprehensive interest rate liberalization in China in 2014, market competitions of banking industry become increasingly fierce. The survival pressure of small and medium commercial banks becomes heavier and heavier. Customers have become strategic resources of small and medium commercial banks. Enhancement of customer relation management becomes the most important business strategy of small and medium commercial banks. This paper introduces the concept and connotation of customer relation management, analyzes current situations and problems of implementation of customer relation management by small and medium commercial banks and finally puts forward solutions.
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Proceedings
2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
June 2014
ISBN
978-94-6252-016-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/icemct-14.2014.46How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Kui Yu
PY  - 2014/06
DA  - 2014/06
TI  - Thoughts on Customer Relation Management of Small and Medium Commercial Banks
BT  - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
PB  - Atlantis Press
SP  - 200
EP  - 204
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.46
DO  - https://doi.org/10.2991/icemct-14.2014.46
ID  - Yu2014/06
ER  -