The empirical research on Social Media-oriented Interactive Marketing Strategy based on Suning.com
Available Online June 2014.
- https://doi.org/10.2991/icemct-14.2014.77How to use a DOI?
- Marketing Strategy, Micro-blog, E-commerce,Suning.com
- The paper has made analysis on marketing environment such as micro-blog, companies and market, as well as advantages and disadvantages of Suning.com with questionnaires. The author puts forward his online marketing strategy with micro-blog -- a social media-oriented interactive marketing means and offers a specific marketing program. The budget analysis is also made on cost-related factors affecting a micro-blog marketing team, including manpower, time and financial resources, etc..
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Siyu He PY - 2014/06 DA - 2014/06 TI - The empirical research on Social Media-oriented Interactive Marketing Strategy based on Suning.com BT - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/icemct-14.2014.77 DO - https://doi.org/10.2991/icemct-14.2014.77 ID - He2014/06 ER -