Proceedings of the 2014 International Conference on Education, Management and Computing Technology

The empirical research on Social Media-oriented Interactive Marketing Strategy based on Suning.com

Authors
Siyu He
Corresponding Author
Siyu He
Available Online June 2014.
DOI
https://doi.org/10.2991/icemct-14.2014.77How to use a DOI?
Keywords
Marketing Strategy, Micro-blog, E-commerce,Suning.com
Abstract
The paper has made analysis on marketing environment such as micro-blog, companies and market, as well as advantages and disadvantages of Suning.com with questionnaires. The author puts forward his online marketing strategy with micro-blog -- a social media-oriented interactive marketing means and offers a specific marketing program. The budget analysis is also made on cost-related factors affecting a micro-blog marketing team, including manpower, time and financial resources, etc..
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
June 2014
ISBN
978-94-6252-016-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/icemct-14.2014.77How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Siyu He
PY  - 2014/06
DA  - 2014/06
TI  - The empirical research on Social Media-oriented Interactive Marketing Strategy based on Suning.com
BT  - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.77
DO  - https://doi.org/10.2991/icemct-14.2014.77
ID  - He2014/06
ER  -