Study on B2C Transactions of Agricultural Products in China
Yuan-Yuan Lai, Shu-Bin Zhan
Available Online June 2014.
- https://doi.org/10.2991/icemct-14.2014.85How to use a DOI?
- B2C, Agricultural products, User evaluation, Logistics, Home delivery
- This paper attempts to study the development trend and requirements of B2C e-commerce of agricultural products. The paper analyzed about the present situation of Chinese agricultural B2C found its characteristics of diversification of sales model and sales principal. By CNNIC survey data analysis, concludes with recommendations including attaching great importance to the brand and user evaluation, strengthen the construction of supporting infrastructure, Cultivating agricultural e-commerce talents.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuan-Yuan Lai AU - Shu-Bin Zhan PY - 2014/06 DA - 2014/06 TI - Study on B2C Transactions of Agricultural Products in China BT - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/icemct-14.2014.85 DO - https://doi.org/10.2991/icemct-14.2014.85 ID - Lai2014/06 ER -