Proceedings of the 2014 International Conference on Education, Management and Computing Technology

Study on B2C Transactions of Agricultural Products in China

Authors
Yuan-Yuan Lai, Shu-Bin Zhan
Corresponding Author
Yuan-Yuan Lai
Available Online June 2014.
DOI
https://doi.org/10.2991/icemct-14.2014.85How to use a DOI?
Keywords
B2C, Agricultural products, User evaluation, Logistics, Home delivery
Abstract
This paper attempts to study the development trend and requirements of B2C e-commerce of agricultural products. The paper analyzed about the present situation of Chinese agricultural B2C found its characteristics of diversification of sales model and sales principal. By CNNIC survey data analysis, concludes with recommendations including attaching great importance to the brand and user evaluation, strengthen the construction of supporting infrastructure, Cultivating agricultural e-commerce talents.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
June 2014
ISBN
978-94-6252-016-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/icemct-14.2014.85How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yuan-Yuan Lai
AU  - Shu-Bin Zhan
PY  - 2014/06
DA  - 2014/06
TI  - Study on B2C Transactions of Agricultural Products in China
BT  - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.85
DO  - https://doi.org/10.2991/icemct-14.2014.85
ID  - Lai2014/06
ER  -