Research on the Curriculum of Marketing Major in Higher Education Institutions——Based on Research-based Teaching
Pu Li, ChunPing Huang, WenJia Ji
Available Online June 2014.
- https://doi.org/10.2991/icemct-14.2014.129How to use a DOI?
- Research-based Teaching, Marketing Major, Curriculum
- Where changing social circumstances demand reform of marketing, this in turn provokes new thinking in marketing education. Therefore, research on the marketing professional curriculum is becoming more and more important. The curriculum on the basis of research-based as the interface between research, teaching and learning can give students the opportunity to experience their own behavior in the real process and develop the competences they need as researchers, which is becoming widely widespread. This study selects the 9 top universities in marketing major in China as samples to carry on the comparative analysis of their curriculums, then puts forward a new curriculum based on research-based teaching in order to provide a reference for higher education institutions to cultivate innovative marketing talents.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Pu Li AU - ChunPing Huang AU - WenJia Ji PY - 2014/06 DA - 2014/06 TI - Research on the Curriculum of Marketing Major in Higher Education Institutions——Based on Research-based Teaching BT - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/icemct-14.2014.129 DO - https://doi.org/10.2991/icemct-14.2014.129 ID - Li2014/06 ER -