Proceedings of the 2014 International Conference on Education, Management and Computing Technology

Research on the Curriculum of Marketing Major in Higher Education Institutions——Based on Research-based Teaching

Authors
Pu Li, ChunPing Huang, WenJia Ji
Corresponding Author
Pu Li
Available Online June 2014.
DOI
https://doi.org/10.2991/icemct-14.2014.129How to use a DOI?
Keywords
Research-based Teaching, Marketing Major, Curriculum
Abstract
Where changing social circumstances demand reform of marketing, this in turn provokes new thinking in marketing education. Therefore, research on the marketing professional curriculum is becoming more and more important. The curriculum on the basis of research-based as the interface between research, teaching and learning can give students the opportunity to experience their own behavior in the real process and develop the competences they need as researchers, which is becoming widely widespread. This study selects the 9 top universities in marketing major in China as samples to carry on the comparative analysis of their curriculums, then puts forward a new curriculum based on research-based teaching in order to provide a reference for higher education institutions to cultivate innovative marketing talents.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
June 2014
ISBN
978-94-6252-016-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/icemct-14.2014.129How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Pu Li
AU  - ChunPing Huang
AU  - WenJia Ji
PY  - 2014/06
DA  - 2014/06
TI  - Research on the Curriculum of Marketing Major in Higher Education Institutions——Based on Research-based Teaching
BT  - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.129
DO  - https://doi.org/10.2991/icemct-14.2014.129
ID  - Li2014/06
ER  -