On the Effective Approaches to Promote the Brand Construction of Local Enterprises in Suzhou

DOI

10.2991/icemct-16.2016.135How to use a DOI?

Keywords

promotion, brand construction, approaches.

Abstract

Large numbers of brands are owned by Suzhou local enterprises. The number ranks high in our country while the brand value is not. And the brand competitiveness is not strong enough, which has influenced the economic strength and rapid development of the enterprises. Therefore, Suzhou local enterprises need further development. For instance, they could take full advantage of Suzhou's rich cultural heritage and accelerate the construction of strong brands. In order to enhance the brand value and its competitiveness, the enterprises must develop the right brand development strategies, strengthen the scientific management of their brands, and attach great importance to their brand culture.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanxin Gu
PY  - 2016/04
DA  - 2016/04
TI  - On the Effective Approaches to Promote the Brand Construction of Local Enterprises in Suzhou
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 618
EP  - 622
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.135
DO  - 10.2991/icemct-16.2016.135
ID  - Gu2016/04
ER  -