Electrical business mode development trend of traditional clothing brand

DOI

10.2991/icemct-16.2016.157How to use a DOI?

Keywords

Electronic commerce; Traditional clothing brand; Clothing industry; trend

Abstract

The development of electronic commerce for the traditional garment industry is not only a huge impact, also a boundless potential opportunity. In this paper, the electronic commerce to the traditional garment industry market and briefly analyzed the influence of consumer behavior, and accordingly puts forward under the influence of traditional clothing brand in the electricity business model, will gradually toward the online common development, pay attention to the products and end user interaction, and enhance the user's personal experience of the three development trends.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junping Hua
PY  - 2016/04
DA  - 2016/04
TI  - Electrical business mode development trend of traditional clothing brand
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 722
EP  - 724
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.157
DO  - 10.2991/icemct-16.2016.157
ID  - Hua2016/04
ER  -