New PR strategy under the new media era

DOI

10.2991/icemct-16.2016.248How to use a DOI?

Keywords

New media; PR strategy;

Abstract

Network and digital field have made new breakthroughs under the new information circumstances, resulting the presence of numerous new forms of media. This article attempts to take the public dissemination of new media form as the research object, analyze the main characteristics and development of the new media in the new media era, and aims to provide new PR strategies according to challenges and opportunities resulting from the new media.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiaqi Mao
AU  - Xuan Zhao
PY  - 2016/04
DA  - 2016/04
TI  - New PR strategy under the new media era
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 1151
EP  - 1155
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.248
DO  - 10.2991/icemct-16.2016.248
ID  - Mao2016/04
ER  -